4/11/14
11/19/13
email | Heartland Package
Email marketing campaign promoting the Heartland channel
Role: Designer and Developer
Role: Designer and Developer
- Gathered requirements and programming assets, worked with marketing personnel to achieve desired message
- designed and illustrated custom graphics in conjunction with program marketing assets. Designed in accordance with theme, target audience, corporate visual standards (style guide) and usability standards.
- Developed html to render across multiple platforms, tested email rendering on 30+ platform/browser/email-client combinations using Litmus. Managed Email list to target audience and scheduled launch via Responsys.
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Featured Work
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Digital painting made in Procreate. Inspired by youthful, fresh palettes and motifs popular with Gen Z.
